Product Strategy Consultant for Mission-Driven Startups
I help women-led and purpose-driven teams turn bold ideas into products users adopt and keep.
Through research, product strategy, and delivery leadership, I help teams avoid costly product mistakes, focus on the right opportunities, and reach product-market fit faster.
Trusted by startups and global platforms across media, digital health, e-commerce and B2B SaaS
BBC News - Digital product strategy for major events (Scottish Referendum, UK General Election, London Olympics)
Pelmorex Corp - Multi-market product leadership across Spain, Portugal & South America (11M users)
eBay / Stubhub - International operations and post-acquisition platform integration
Aura Fertility - End-to-end B2B2C product from discovery to acquisition
Sustain Health - From Founder Vision to Launch-Ready Platform
What I Do
I work at the intersection of strategy, product, and people. I help teams turn user research into clear priorities, create systems that make those priorities actionable, and align all team members on what matters most.
Without that structure, the cost compounds. Priorities drift. Iterations pile up. Friction grows. The road to product-market fit gets longer and the runway gets shorter.
You may recognise this if you:
Have strong ideas but struggle to prioritise what matters most
Are making decisions without enough user insight
Feel friction between product, operations, and leadership
Are scaling but lack the systems to support it
Want to move faster without sacrificing quality or values
How I Help
I help teams move from scattered priorities to structured decisions grounded in real user insight. Fewer wasted sprints. Faster alignment. A roadmap you can defend.
I do this by:
Turning user research into a clear, prioritised plan
Creating workflows that reduce decision friction and fatigue
Aligning teams around shared goals and communication rhythms
Grounding decisions in research to reduce costly pivots
Incorporating practices that ensure long-term efficiency and growth into daily operations
Client Reviews
“Raquel brought structure and clarity when we needed it most. She led all the research and product work, kept patient needs front and centre, and her guidance was instrumental in building the product that led to Aura's successful acquisition."
— Jo Living, Aura Fertility Co-founder
"Raquel guided our product from early ideation through design and implementation. She structured our requirements, optimised our workflows, and kept the team aligned throughout. A trusted partner from day one."
— Aarti Javeri-Mehta, Sustain Health Founder
"Working with Raquel transformed our vision into a real, launch-ready platform. Her calm, structured thinking and instinct for what matters made her a genuinely trusted partner throughout."
— Jason Mellad, OtoImmune Founder
Services
Clarity Sprint — Product Discovery Consulting
Who it’s for: Founders or teams with too many priorities and no clear next focus.
Duration: 1–2 weeks
Outcome: A prioritised, evidence-based action plan so your team stops debating and starts building the right thing. Fewer wasted sprints. A shorter path to product-market fit.
Deliverables:
Discovery session
Review of goals, product, team, and workflows
Identification of bottlenecks
Priority roadmap (90 days)
Clear next actions
Optional handover call
Fractional Product / Ops Lead — Operational Strategy for Startups
Who it’s for: Growing teams who need structure and leadership without a full-time hire.
Duration: 3–6 months
Outcome: Product and operations functioning smoothly, with teams aligned and measurable progress toward goals. No costly senior hire. No dropped balls.
Deliverables:
User research and feedback highlights
Ownership of product priorities and delivery
Process optimisation (workflows, communication, decision systems)
Team coaching and leadership support
Team alignment centered on measurable results
Weekly check-ins with founders
Monthly strategic review
Purpose-Led Transformation — End-to-End Product Strategy for Mission-Driven Teams
Who it’s for: Organisations scaling or evolving without compromising their mission.
Duration: 6-12 months
Outcome: End-to-end strategy and execution with aligned teams and long-lasting operational systems. Growth that doesn't cost you your values.
Deliverables:
Strategic planning and execution
Close collaboration with founders
Team alignment and conflict resolution support
End-to-end delivery ownership
Systems and processes for long-term sustainability
Contact Me
If you’re looking to turn bold ideas into products users adopt and keep, I’d love to hear about your project.
I work exclusively with women-led and purpose-driven organisations, taking on a limited number of engagements to ensure each collaboration delivers measurable, sustainable impact.
Next Steps
Share a short note outlining your situation, goals, or challenges, and I’ll respond within 48 hours to discuss how we might work together.