Strategy Rooted in Purpose, Delivery Grounded in Research
Who I am
I'm Raquel de Aymerich. I work with startups, scale-ups, and organisations that want clarity, strategy, and meaningful, ethical impact.
Over 15+ years, I've helped teams from global organisations like BBC News and eBay to early-stage startups navigate the gap between vision and execution. I've seen what happens when teams have big ideas but lack structure—and when they have a process but lose sight of purpose.
I believe every project, product, and team can operate in alignment with their values. My approach blends:
Strategic Vision: Big-picture thinking that guides decisions and keeps purpose front and center
Operational Precision: Processes and systems that bring strategy to life without bureaucracy
Ethical, Human-Centred Leadership: Prioritising people, sustainability, and long-term outcomes over short-term wins
Now I focus exclusively on women-led and mission-driven organisations—teams who want to scale without compromising what matters.
Through collaboration, clarity, and measurable impact, I help teams feel confident, aligned, and empowered to deliver work they're proud of.
What I Bring
15+ years across product, operations, and strategy
I've worked in newsrooms, marketplaces, healthtech startups, and research labs—which means I understand how different teams work, what breaks down at scale, and how to adapt approaches to your context.
User research at the core
Every decision I make is grounded in real user needs, not assumptions. I've led research programs, conducted hundreds of interviews, and know how to translate insights into action.
Emotionally intelligent leadership
I help teams navigate conflict, build trust, and communicate clearly—especially during transitions, growth, or uncertainty.
Workshop facilitation & hiring support
I design prototyping and discovery workshops for accelerators and teams, and provide recruitment support for mission-driven organisations scaling their product and ops teams.
Client List
Sustain Health
Healthtech
OtoImmune
Biotech
Separate Space
LegalTech
Urban Forest Innovation Lab
Sustainability
Polytechnic University of Madrid
WorkTripp
HR Tech
Education
Previous Experience
Aura Fertility - End-to-end B2B2C product from discovery to acquisition
Pelmorex Corp - Multi-market product leadership across Spain, Portugal & South America (11M users)
eBay / Stubhub - International operations and post-acquisition platform integration
BBC News - Digital product strategy for major events (Scottish Referendum, UK General Election, London Olympics)
Highlighted Consultancy Projects
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![Close-up of a person holding a smartphone displaying a mental health app with a stress profile section and a header labeled 'Confirm your protocol'.]()
Aura Fertility — FemTech Platform: From Concept to Acquisition in 2.5 Years
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![Series of five smartphone screens showcasing a health and wellness app with features including a personalized health program, self-compassion lessons, metric tracking, appointment booking, and a library of health content.]()
Sustain Health — Digital Health Platform: Vision to Launch-Ready Product
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![Three diverse people outdoors in a field, smiling and looking at a smartphone, with sunlight and blue sky in the background.]()
WorkTripp — BCorp Platform: Research-Driven Product Strategy & Growth
Want to Know More?
Connect with me on LinkedIn to see my full professional background and recent updates.