Product Strategy Consultant for Mission-Driven Startups
I help women-led and purpose-driven teams turn bold ideas into products users adopt and keep.
Through research, product strategy, and delivery leadership, I help teams avoid costly product mistakes, focus on the right opportunities, and reach product-market fit faster.
Trusted by startups and global platforms across media, digital health, e-commerce and B2B SaaS
BBC News - Digital product strategy for major events (Scottish Referendum, UK General Election, London Olympics)
Pelmorex Corp - Multi-market product leadership across Spain, Portugal & South America (11M users)
eBay / Stubhub - International operations and post-acquisition platform integration
Aura Fertility - End-to-end B2B2C product from discovery to acquisition
Sustain Health - From Founder Vision to Launch-Ready Platform
What I Do
I work at the intersection of strategy, product, and people. I help teams turn user research into clear priorities, create systems that make those priorities actionable, and align all team members on what matters most.
Without that structure, the cost compounds. Priorities drift. Iterations pile up. Friction grows. The road to product-market fit gets longer and the runway gets shorter.
You may recognise this if you:
Have strong ideas but struggle to prioritise what matters most
Are making decisions without enough user insight
Feel friction between product, operations, and leadership
Are scaling but lack the systems to support it
Want to move faster without sacrificing quality or values
How I Help
I help teams move from scattered priorities to structured decisions grounded in real user insight. Fewer wasted sprints. Faster alignment. A roadmap you can defend.
I do this by:
Turning user research into a clear, prioritised plan
Creating workflows that reduce decision friction and fatigue
Aligning teams around shared goals and communication rhythms
Grounding decisions in research to reduce costly pivots
Incorporating practices that ensure long-term efficiency and growth into daily operations
Client Reviews
“Raquel brought structure and clarity when we needed it most. She led all the research and product work, kept patient needs front and centre, and her guidance was instrumental in building the product that led to Aura's successful acquisition."
— Jo Living, Aura Fertility Co-founder
"Raquel guided our product from early ideation through design and implementation. She structured our requirements, optimised our workflows, and kept the team aligned throughout. A trusted partner from day one."
— Aarti Javeri-Mehta, Sustain Health Founder
"Working with Raquel transformed our vision into a real, launch-ready platform. Her calm, structured thinking and instinct for what matters made her a genuinely trusted partner throughout."
— Jason Mellad, OtoImmune Founder
Services
Research - UX and User Insight
Audit - Product Review
Clarity - Product Strategy
Who it’s for: Founders with a bold idea and no clear path to execution, or teams with an existing product that isn't converting, growing, or working as it should.
Duration: 2–3 weeks
Outcome: You stop guessing and start building with confidence. In 1–2 weeks you have a clear, evidence-based strategy: what to build, in what order, and the profiles you need to execute it. A shorter path to product-market fit.
Fractional Product Lead
Who it’s for: Growing teams who need structure and leadership without a full-time hire.
Duration: 3–6 months
Outcome: Your product moves forward, your team stays aligned, and decisions get made week to week, without the cost or commitment of a full-time senior hire. I embed into your team, own the priorities that matter most, and build the systems and processes that keep things moving after the engagement ends.
Purpose-Led Transformation
Who it’s for: Teams with an existing product that is not performing as expected, whether that means low adoption, high churn, unclear priorities, or a roadmap that has lost focus.
Duration: 1–2 weeks
Outcome: A structured review of where your product stands today. What is working, what is not, and a clear set of recommendations for where to focus next so you stop iterating in the wrong direction.
Who it’s for: Teams making product decisions without enough insight into who they are building for, or founders who need to validate assumptions before committing to a direction.
Duration: 2–3 weeks
Outcome: A clear picture of your users, what they actually need, and where your product is falling short. The insight you need to make the next decision with confidence.
Who it’s for: Organisations scaling or evolving without compromising their mission.
Duration: 6-12 months
Outcome: End-to-end strategy and execution that moves your organisation forward without losing what makes it distinctive. I work closely with founders to translate vision into a clear plan, align the team around what matters most, and build the operational systems that make sustainable growth possible without sacrificing your values in the process.
Contact Me
If you’re looking to turn bold ideas into products users adopt and keep, I’d love to hear about your project.
I work exclusively with women-led and purpose-driven organisations, taking on a limited number of engagements to ensure each collaboration delivers measurable, sustainable impact.
Next Steps
Share a short note outlining your situation, goals, or challenges, and I’ll respond within 48 hours to discuss how we might work together.