Clarity, Structure & Strategy for Mission-Driven Teams

Explore how my services help women-led and purpose-driven organisations turn their mission into actionable strategies that deliver measurable impact.

Raquel de Aymerich, product and operations consultant
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Every engagement begins with a 30–45 minute conversation to understand your project, goals, and challenges. From there, we determine which services fit best and create a tailored plan and quote.

How We´ll Get Started

Services

Duration: 2–3 weeks
For: Teams making product decisions without enough insight into who they are building for, or founders who need to validate assumptions before committing to a direction.

Outcome: A clear picture of your users, what they actually need, and where your product is falling short. The insight you need to make the next decision with confidence.

What’s included:

  • User interviews and synthesis

  • Survey design and analysis

  • Persona development and validation

  • User journey mapping

  • Key findings and opportunity areas

  • Actionable recommendations report

Deliverables:

  • User research report with key findings and insights

  • Validated personas and journey maps

  • Prioritised opportunity areas

  • Actionable recommendations with clear next steps

Research - UX and User Insight

Fractional Product Lead

Audit - Product Review

Duration: 1–2 weeks
For: Teams with an existing product that is not performing as expected, whether that means low adoption, high churn, unclear priorities, or a roadmap that has lost focus.

Outcome: A structured review of where your product stands today, what is working, what is not, and a clear set of recommendations for where to focus next.

What’s included:

  • Review of existing analytics and user feedback

  • UX and product experience assessment

  • Roadmap and prioritisation review

  • Identification of gaps, blockers and quick wins

  • Structured findings and recommendations report

  • Optional readout session with your team

Deliverables:

  • Product audit report covering UX, strategy and performance

  • Prioritised list of gaps, blockers and quick wins

  • Clear recommendations for where to focus next

  • Optional readout session with your team

Clarity - Product Strategy

Purpose-Led Transformation

Duration: 2-3 weeks
For: Founders with a bold idea and no clear path to execution, or teams with an existing product that is not converting, growing, or working as it should.

Outcome: A clear, evidence-based strategy for what to build, in what order, and the profiles you need to execute it. A shorter path to product-market fit

What’s included:

  • Discovery session to understand your users, goals, product and team

  • Review of available data, analytics and user feedback

  • UX and user research review to highlight immediate pain points and opportunities

  • Diagnosis of bottlenecks, misalignments and conversion gaps

  • Phased strategy with priorities and validation criteria per phase

  • Role and hiring recommendations if relevant

  • Optional handover call

Deliverables:

  • Strategic product brief covering context, diagnosis, phased strategy and vision

  • Priority roadmap with validation criteria per phase

  • Role recommendations for the team needed to execute

  • High-level UX and process recommendations

  • Clear next steps to move from strategy to implementation

Duration: 3-6 months
For: Growing teams who need structure and leadership without a full-time hire.

Outcome: Your product moves forward, your team stays aligned, and decisions get made week to week without the cost or commitment of a full-time senior hire.

What’s included:

  • User research and feedback: interviews, surveys, persona updates, journey mapping

  • Ownership of product priorities and delivery

  • Process optimisation: workflows, communication rhythms, decision-making frameworks

  • Team coaching on leadership that promotes collaboration, empathy, and clear communication

  • Stakeholder alignment: weekly check-ins with founders, monthly strategic reviews

  • UX recommendations integrated into product roadmaps

  • Support in defining KPIs and tracking progress

Duration: 6-12 months
For: Organisations scaling or evolving without compromising their mission.

Scaling is hard. Scaling without losing what makes your organisation distinctive is harder. Most teams either move fast and compromise their values, or protect their mission and lose momentum. This engagement is built for organisations that refuse to choose.

Outcome: End-to-end strategy and execution that moves your organisation forward without losing what makes it distinctive. I work closely with founders to translate vision into a clear plan, align the team around what matters most, and build the operational systems that make sustainable growth possible without sacrificing your values in the process.

What’s included:

  • Strategic planning & execution: from vision to measurable results

  • End-to-end product delivery ownership

  • Close collaboration with founders to ensure alignment with mission and user needs

  • Team alignment & conflict resolution support

  • Process and system design for long-term sustainability

  • UX, user research, and feedback loops embedded in delivery

  • KPIs, dashboards, and impact tracking

  • "Raquel has been an outstanding advisor. She combines strong technical knowledge with commercial awareness, balancing effort, cost, and potential outcomes. Her guidance on our product roadmap and operational decisions was pragmatic and effective, and she made the process collaborative and enjoyable."

    —Amanda Bell, Separate Space Founder

  • "Working with Raquel transformed our vision into a real, launch-ready platform. She helped us formulate and structure product requirements and user flows, guided product development from early ideation through design and implementation, and brought calm, structured operational thinking. Her support with product development, operations, team alignment, and workflow optimisation was invaluable, and her instinct for what matters—always keeping users at the centre—has made her a genuinely trusted partner throughout the process."

    —Aarti Javeri-Mehta, Sustain Health Founder

  • "I first met Raquel through Bridge for Billions and later invited her to run prototyping workshops for our entrepreneurship programs. Her sessions are practical, hands-on, and highly engaging, helping founders translate ideas into clear, testable concepts. She brings clarity, focus, and structure that make a real difference to early-stage teams."

    —Alberto Palacios, Treennova

  • "Raquel joined Aura at a very early stage and helped us turn an idea into a fully functional, patient-centred product. She brought structure and clarity when we needed it most, led all the research and product work, and kept patient needs front and centre while navigating a complex, regulated environment. Her ownership and guidance were instrumental in building the product and laying the foundations that ultimately led to Aura’s successful acquisition"

    —Jo Living, Aura Fertility Co-Founder

Let's Connect and Explore

I offer a space to explore your project, clarify goals, and see how we might work together. No hard sales, just a conversation to understand your needs and identify next steps.

Schedule a Discovery Call
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